Schools invest heavily in strategic plans, yet too often enrollment and revenue goals fall short in practice. Why? Because sustainable enrollment and revenue require more than vision — they demand alignment. Beyond the Strategic Plan: Maximizing ROI Through Enrollment Strategy supports Heads of School and their leadership teams as they bridge this critical gap by embedding the principles and tactics of Strategic Enrollment Management into the execution of their plan. Whether your priorities are program innovation, pricing, marketing, revenue growth, or community engagement, I show how a unified leadership approach can transform strategic intent into sustainable enrollment results. Offered as a workshop, retreat or year long engagement, this service equips leaders and boards to maximize the return on their strategic planning investment — by ensuring that every initiative connects back to the lifeblood of your school: enrollment.

School heads wear many hats. Whether you have a background in enrollment or not, we’ll be your thought partner in boosting enrollment—helping you lead confidently, support your team, and engage your board, all while staying true to your strengths, even if enrollment wasn't your past focus.

The Board and the head of school play a critical role in a school’s enrollment efforts. We create customized retreats to focus on the needs of your Board and head of school, helping everyone to optimize their support for the single most important revenue generation tool in any school.